South African designer Jacques Cronje has spent his entire career working with wood;
initially in technical detailing for timber homes and resorts, and since 2007, focusing on the
design of timber homes and projects via his architectural practice, Timber Design.

His growing interest in the rapidly evolving field of digital design and fabrication, combined
with his love of wood, led him to product design in 2012. And later to the launch of his
product design brand, minima, at the 2014 Design Indaba expo.
Makers of digitally-cut wooden lighting and furniture, minima has created over 30 different
styles of pendant lights – made from birch-ply or bamboo -, a series of occasional stools,
including the playful Baobab duo, the Modulus range of clip-together stools, the award winning Flow bench and more recently the Radius Seating Range as well as a collection of
flat-pack desks and bed frames.

minima’s appeal is its simplicity. Using geometry and curved forms, pieces clip together like
a giant puzzle, allowing many of the products to be supplied flat pack for easy assembly.
From its roots at as small home garage-based business, minima is now based in a factory
and design studio in Muizenberg, Cape Town.
By combining his design sense and use of digital technology with a love for wood, Jacques
and his dedicated team find a deep sense of fulfilment in creating their unique collections of
lighting and furniture.